Connecting brands to people,
and people to change.
“I COULDN’T HAVE PLANNED FOR THIS”
This partnership amplified Bizbash’s commitment to the Breast Cancer Research Foundation (BCRF). Uncovering powerful survivor stories, we created a compelling activation that inspired attendees to spread awareness and take action. By sharing their experiences on social media and making a pledge, attendees became part of a movement to support life-saving research.
GOOD POINT: FINDING COMMON GROUND, CHAPTER 2
To foster unity and alignment within a divided school board, I conducted in-depth interviews with students and faculty from diverse schools. By sharing real stories of transformation, we aimed to inspire the board to find common ground on critical topics like America’s history and race, including critical race theory. 79% of participants reported being moved by the experience, and 13% pledged to take action.
UNITE TO FIGHT POVERTY
Brand development and strategy for a virtual concert event put on by three global poverty fighting organizations in 2020: World Vision, Compassion International, and Food for the Hungry.
EASTER SOCIAL CAMPAIGN
Ancient religious art contrasted with modern typeface to create a powerful easter social media campaign which highlighted old testament prophecies of Jesus Christ, and the new testament fulfillment.
THE EPISODES
Video marketing strategy, scriptwriting, producing, and creative direction elevated the effectiveness of The Episodes: a series of videos designed to spark conversation around hot topics inside and outside the industry.
EASTER 2020 SERMON GRAPHICS
Sermon presentation graphics for Easter 2020 at Legacy Nashville. Branches of the weeping willow depict the beginning state of grief and weeping in the message. The eyes drawn upward and the color choices reflect the hope woven throughout the message.